Seal The Seasons at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Seal the Seasons is a brand specializing in locally-sourced frozen fruits, working directly with family-owned farms across the United States.
It’s already on the shelf here, with 4 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with California Sliced Peaches in Frozen Peaches.
Community Market CA stocks frozen peaches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen peaches: Community Market CA stocks only 1 there, so Seal the Seasons California Sliced Peaches stands out rather than blending in.
Community Market CA merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin frozen peaches shelf as a point of difference.
The full runway
Every category Seal The Seasons plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
What to bring to expand
Seal The Seasons’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
