Singing Dog Vanilla at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Singing Dog Vanilla isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Vanilla Cocoa Frosting Mix in Cake Frosting.
Pacific Market stocks cake frosting thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cake frosting: Pacific Market stocks only 8 there, so Singing Dog Vanilla Organic Vanilla Cocoa Frosting Mix stands out rather than blending in.
Pacific Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin cake frosting shelf as a point of difference.
The full runway · across 2 stores
Every category Singing Dog Vanilla plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in cake frosting. Each dot is a product on the shelf, by its cost per oz (hover for which). Singing Dog Vanilla (orange) sits well above the shelf.
What to bring to land
Singing Dog Vanilla’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
