Reading the shelf…
Sir Inkwell's offers a unique range of adaptogen-infused beverages crafted with organic and fair-trade ingredients. Its selection includes black, green, and herbal teas, as well as lemonade and yerba mate, all enhanced with a blend of Ashwagandha, Reishi Mushroom, and Ginseng. Packaged in recyclable aluminum cans, these drinks provide a refreshing experience while supporting focus and energy without a sugar crash.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
10 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sir Inkwell's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sir Inkwell's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sir Inkwell's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Sir Inkwell's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.










4 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Sir Inkwell's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sir Inkwell's Adaptogen Yerba Mate · its most-distributed SKU (2 doors) in Bottled Yerba Mate, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 71% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: yerba madre organic yerba mate, clean cause, daytrip
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.