Sir Inkwell's vs Yachak · Bay Area shelf head-to-head
Sir Inkwell's and Yachak, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yachak is in more Bay Area grocersSir Inkwell's fields the deeper lineupSir Inkwell's sits further up the premium end
Sir Inkwell's
Yachak
18
brand power
15
10
products
4
1
categories
1
2
grocers
4
30.6¢
price per fl oz
20.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sir Inkwell's▭ Yachak
Distribution · 30% of score8·17
S
Y
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sir Inkwell's
no top category Yachak doesn’t also play in.
only Yachak
no top category Sir Inkwell's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sir Inkwell's · 1
only Yachak · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sir Inkwell's · Yachak
