Sir Inkwell's at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Sir Inkwell's offers a unique range of adaptogen-infused beverages crafted with organic and fair-trade ingredients.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: .
Fairfax Market merchandises 1 of the 1 category the brand sells.
halal, keto, non-gmo against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway
Every category Sir Inkwell's plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →