Sugar Bowl Bakery at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Sugar Bowl Bakery is a family-owned brand specializing in pastries and cookies, known for its commitment to quality and taste.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen and 1 new door to enter.
Lead with Madeleines, Dipped in Madeleines.
Fairfax Market stocks madeleines thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is madeleines: Fairfax Market stocks only 1 there, so Sugar Bowl Bakery Madeleines, Dipped stands out rather than blending in.
Fairfax Market merchandises 5 of the 6 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
enters a thin madeleines shelf as a point of difference.
The full runway
Every category Sugar Bowl Bakery plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
What to bring to expand
Sugar Bowl Bakery’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
