Reading the shelf…
Sun Ghee offers a diverse range of ghee blends that cater to various culinary experiences, from stress-relieving adaptogenic options to savory herb-infused varieties. Its products incorporate ingredients like ashwagandha, Aleppo chili, and cardamom, delivering unique flavors that enhance dishes such as apple crumbles, scrambled eggs, and nourishing soups. Sun Ghee's pure original ghee provides a versatile addition to any meal, bringing a touch of sunshine and flavor to everyday cooking.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sun Ghee (full bar = 100% of the shelf), grouped by department.
closest to Sun Ghee in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Sun Ghee lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Sun Ghee· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sun Ghee Aleppo · its most-distributed SKU (1 door) in Ghee, the biggest opening. The closest open door is United Markets.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 100% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.