Reading the shelf…
Syruvia offers an array of popping boba products originating from Taiwan, designed to elevate snacking with their unique burst of fruity flavors. The brand provides a variety of options including blueberry, mango, passion fruit, peach, pomegranate, and strawberry, all crafted to deliver a refreshing and delightful experience. With a shelf life of up to one year, these treats are perfect for those seeking a long-lasting addition to their pantry.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
277 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Syruvia (full bar = 100% of the shelf), grouped by department.
closest to Syruvia in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Syruvia lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Syruvia· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Syruvia Peach Flavored Popping Boba Bursting Balls · its most-distributed SKU (1 door) in Other Snacks, the biggest opening. The closest open door is Berkeley Bowl.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 35% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.