The Granola Guru at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
The Granola Guru is a brand specializing in granola products, offering a variety of flavors and formulations.
It’s already on the shelf here, with 2 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Granola, Classic Hemp in Granola.
Falletti Foods stocks granola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 6 other Bay Area grocers.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category The Granola Guru plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 10 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in granola. Each dot is a product on the shelf, by its cost per oz (hover for which). The Granola Guru (orange) sits above the shelf.
What to bring to expand
The Granola Guru’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
