Reading the shelf…
Luke's Local is a specialty independent running 5 Bay Area stores, small-format at about 3,098 sq ft each, indexing high on better-for-you versus other Bay Area grocers.
The New Zealand Natural Pet Food Co. isn’t on Luke's Local’s shelf yet in any of its 5 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with The New Zealand Natural Pet Food Co Woof Chicken Air Dried Food in Dry Dog Food.
Luke's Local stocks dry dog food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dry dog food: Luke's Local stocks only 3 there, so The New Zealand Natural Pet Food Co Woof Chicken Air Dried Food stands out rather than blending in.
Luke's Local merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 70/100.
enters a thin dry dog food shelf as a point of difference.
Every category The New Zealand Natural Pet Food Co. plays in across the Bay Area grocers we track, and where it stands at Luke's Local. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The New Zealand Natural Pet Food Co.’s SKUs Luke's Local doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Luke's Local typically sources products directly from vendors, reflecting its specialty grocery model. To get your product on their shelves, the realistic first step is to submit your information through their dedicated vendor/supplier form. This allows you to introduce your brand and products to their buying team. Luke's Local looks for high-quality, locally-sourced items that align with their commitment to fresh, healthy, and community-focused offerings. They appreciate unique products that enhance their assortment and cater to health-conscious consumers. Make sure to highlight what sets your product apart and how it fits into their market. If your submission resonates, their team will reach out to discuss potential opportunities.
Vendor submission page ↗Presence and depth are measured from Luke's Local’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Luke's Local profile →
The store barely carries this category, so it is a hard sell.
12 named buyer contacts (Assistant Store Manager, Associate Grocery Buyer, Buying & Merchandising Manager) are on file. Direct contacts are reserved for verified brand partners.