The Ojai Cook at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
The Ojai Cook isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Organic Mayonnaise in Mayonnaise.
Driver's Market stocks mayonnaise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is mayonnaise: Driver's Market stocks only 14 there, so The Ojai Cook Organic Mayonnaise stands out rather than blending in.
Driver's Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin mayonnaise shelf as a point of difference.
The full runway
Every category The Ojai Cook plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in mayonnaise. Each dot is a product on the shelf, by its cost per fl oz (hover for which). The Ojai Cook (orange) sits in line with the shelf.
What to bring to land
The Ojai Cook’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →