Thomas Farms at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Thomas Farms specializes in grass-fed and pasture-raised meats, including beef, lamb, wagyu, venison, and halal-certified goat, with an emphasis on natural, minimally processed proteins.
Thomas Farms isn’t on Fairfax Market’s shelf yet. the categories it plays in are thin here, so it is a harder sell.
Fairfax Market merchandises 1 of the 6 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Thomas Farms plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
What to bring to land
Thomas Farms’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
