Tillen Farms at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Tillen Farms is a U.S.-based brand specializing in natural pickled vegetables and cherries.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen and 1 new door to enter, replicated across all 3 stores.
Lead with Giardiniera in Pickled Vegetables.
Woodlands stocks pickled vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pickled vegetables: Woodlands stocks only 9 there, so Tillen Farms Giardiniera stands out rather than blending in.
Woodlands merchandises 5 of the 6 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin pickled vegetables shelf as a point of difference.
The full runway · across 3 stores
Every category Tillen Farms plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in pickled vegetables. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to expand
Tillen Farms’ SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →