Tonnino at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Tonnino is a premium gourmet seafood brand specializing in wild-caught tuna and salmon fillets.
It’s already on the shelf here, with 4 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen, replicated across all 2 stores.
Lead with Silver Salmon, Olive Oil, Skinless & Boneless in Canned Salmon.
Pacific Market stocks canned salmon thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is canned salmon: Pacific Market stocks only 3 there, so Tonnino Silver Salmon, Olive Oil, Skinless & Boneless stands out rather than blending in.
Pacific Market merchandises 2 of the 3 categories the brand sells.
non-gmo, wild-caught against the store's assortment lean.
brand excitement 55/100.
enters a thin canned salmon shelf as a point of difference.
The full runway · across 2 stores
Every category Tonnino plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 13 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Tonnino’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
