Tostitos at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Tostitos is a well-known American brand that specializes in tortilla chips and dips, such as salsa and queso.
It’s already on the shelf here, with 8 SKUs across 4 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 2 stores.
Lead with Salsa Con Queso, Medium in Shelf Stable Queso Dip.
Pacific Market stocks shelf stable queso dip thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is shelf stable queso dip: Pacific Market stocks only 3 there, so Tostitos Salsa Con Queso, Medium stands out rather than blending in.
Pacific Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin shelf stable queso dip shelf as a point of difference.
The full runway · across 2 stores
Every category Tostitos plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 22 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Tostitos’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
