Tostitos at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Tostitos is a well-known American brand that specializes in tortilla chips and dips, such as salsa and queso.
It’s already on the shelf here, with 19 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 6 stores.
Lead with Hot Spicy Queso Dip in Shelf Stable Queso Dip.
Target stocks shelf stable queso dip thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is shelf stable queso dip: Target stocks only 3 there, so Tostitos Hot Spicy Queso Dip stands out rather than blending in.
Target merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 25/100.
enters a thin shelf stable queso dip shelf as a point of difference.
The full runway · across 6 stores
Every category Tostitos plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 22 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Tostitos’ SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
