Underwood at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: .
Fairfax Market merchandises 3 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 35/100.
maps onto categories the store already runs.
The full runway
Every category Underwood plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
What to bring to expand
Underwood’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →