Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Vermont Creamery is an artisanal dairy producer based in Websterville, Vermont, specializing in fresh and aged goat cheeses, cultured butter, and culinary creams.
Vermont Creamery isn’t on Community Market CA’s shelf yet. The opening: 4 categories where the shelf is already deep and the brand runs strong elsewhere.
Community Market CA merchandises 5 of the 8 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 60/100.
maps onto categories the store already runs.
Every category Vermont Creamery plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in unsalted butter. Each dot is a product on the shelf, by its cost per oz (hover for which).
Vermont Creamery’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.