Reading the shelf…
Nicasio Valley Cheese Company is a family-owned artisan cheese producer based in Nicasio, California, specializing in organic, farmstead cheeses. Established in 2010, the company utilizes traditional Swiss-Italian cheesemaking techniques and emphasizes sustainable agriculture and pasture-based farming practices.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 1 category · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Nicasio Valley Cheese Company (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Nicasio Valley Cheese Company · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Nicasio Valley Cheese Company in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Nicasio Valley Cheese Company lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.























Bay Area grocers where neither the digital catalog nor our shelf photos show Nicasio Valley Cheese Company· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Nicasio Valley Cheese, Organic, Foggy Morning · its most-distributed SKU (10 doors) in Other Cheese, the biggest opening. The closest open door is Woodlands · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 90% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
22 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: marin french cheese co., point reyes farmstead cheese company, sartori
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Nicasio Valley Cheese Companythat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Brie, Cheddar
open here: Brie, Cheddar
open here: Cheddar, Other Cheese
open here: Cheddar
open here: Cheddar
open here: Cheddar
open = the store meaningfully carries that category (real depth, not a token SKU) and Nicasio Valley Cheese Company sells it elsewhere but has no SKU here.