Nicasio Valley Cheese Company vs Sartori · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Sartori, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sartori carries more Brand PowerSartori is in more Bay Area grocersSartori fields the deeper lineupNicasio Valley Cheese Company sits further up the premium end
Nicasio Valley Cheese Company
Sartori
36
brand power
45
16
products
21
1
categories
3
5
subcategories
6
11
grocers
13
$2.36
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nicasio Valley Cheese Company▭ Sartori
Distribution · 30% of score46·54
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Sartori doesn’t also play in.
only Sartori
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nicasio Valley Cheese Company · 3
only Sartori · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Sartori
