Nicasio Valley Cheese Company vs Cowgirl Creamery · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Cowgirl Creamery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Cowgirl Creamery doesn’t also play in.
only Cowgirl Creamery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Cowgirl Creamery
