Nicasio Valley Cheese Company vs Marin French Cheese Co. · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Marin French Cheese Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Marin French Cheese Co. doesn’t also play in.
only Marin French Cheese Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nicasio Valley Cheese Company is, Marin French Cheese Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Marin French Cheese Co.
