Nicasio Valley Cheese Company vs Babybel · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Babybel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersNicasio Valley Cheese Company sits further up the premium end
Nicasio Valley Cheese Company
Babybel
36
brand power
43
16
products
15
1
categories
2
5
subcategories
4
11
grocers
15
$15.33
avg price
$9.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nicasio Valley Cheese Company▭ Babybel
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Babybel doesn’t also play in.
only Babybel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nicasio Valley Cheese Company · 3
only Babybel · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Babybel