Nicasio Valley Cheese Company vs Point Reyes Farmstead Cheese Company · Bay Area shelf head-to-head
Nicasio Valley Cheese Company and Point Reyes Farmstead Cheese Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 11 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nicasio Valley Cheese Company
no top category Point Reyes Farmstead Cheese Company doesn’t also play in.
only Point Reyes Farmstead Cheese Company
no top category Nicasio Valley Cheese Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Nicasio Valley Cheese Company is, Point Reyes Farmstead Cheese Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nicasio Valley Cheese Company · Point Reyes Farmstead Cheese Company
