Vital Planet at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Vital Planet isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Vital Dog Multi-Vitamin Chewable Tablet, Beef Flavored in Dog Vitamins And Supplements.
Berkeley Bowl stocks dog vitamins and supplements thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries dog treats in real depth, 51 SKUs against a fleet median of 25, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dog vitamins and supplements: Berkeley Bowl stocks only 4 there, so Vital Planet Vital Dog Multi-Vitamin Chewable Tablet, Beef Flavored stands out rather than blending in. Lead with the dog vitamins and supplements, and position the dog treats as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 4 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin dog vitamins and supplements shelf as a point of difference.
The full runway · across 2 stores
Every category Vital Planet plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
What to bring to land
Vital Planet’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
