white claw
White Claw is a brand of hard seltzer beverages known for its refreshing alcoholic seltzer water. Introduced in 2016 by the Mark Anthony Group, White Claw offers a variety of flavors and is made from a blend of seltzer water, a gluten-free malted alcohol base, and natural fruit flavors. The brand has gained significant popularity in the U.S. and internationally, expanding its product line to include stronger versions and non-alcoholic options.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
13 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are White Claw (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as White Claw · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to White Claw in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every White Claw product in stock, cheapest first.
Sold at
Find White Claw online
Where to find White Claw · Bay Area
20 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show White Claw· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with White Claw Hard Seltzer Variety Pack #1, 12 Pack, 12 fl oz Cans, 5% ABV · its most-distributed SKU (3 doors) in Hard Seltzers, the biggest opening. The closest open door is Luke's Local · 1 rival already on that shelf.