White Claw vs Lunar · Bay Area shelf head-to-head
White Claw and Lunar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
White Claw carries more Brand PowerWhite Claw is in more Bay Area grocersWhite Claw fields the deeper lineupLunar sits further up the premium end
White Claw
Lunar
51
brand power
15
13
products
2
1
categories
1
4
grocers
1
$18.18
avg price
$3.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ White Claw▭ Lunar
Distribution · 30% of score17·4
W
L
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only White Claw
no top category Lunar doesn’t also play in.
only Lunar
no top category White Claw doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only White Claw · 4
only Lunar · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: White Claw · Lunar