Reading the shelf…
Wild Orchard specializes in crafting organic teas with a focus on sustainability, using Regenerative Organic Certified ingredients. Its offerings include distinctive blends such as the After Rain green tea and Jeju Black Matcha, available in both loose leaf and tea bag formats. The brand emphasizes environmentally friendly packaging, utilizing biodegradable and recyclable materials to complement its thoughtfully curated tea selection.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
20 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Wild Orchard (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Wild Orchard · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Wild Orchard in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Wild Orchard lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.




















4 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Wild Orchard· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Wild Orchard Everyday Black, Organic Black Tea Bag · its most-distributed SKU (1 door) in Black Tea, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 99% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: taylors of harrogate, numi, rishi tea & botanicals
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.