Wild Orchard vs Taylors Of Harrogate · Bay Area shelf head-to-head
Wild Orchard and Taylors Of Harrogate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taylors Of Harrogate carries more Brand PowerTaylors Of Harrogate is in more Bay Area grocersTaylors Of Harrogate fields the deeper lineupWild Orchard sits further up the premium end
Wild Orchard
Taylors Of Harrogate
25
brand power
48
20
products
30
1
categories
2
2
subcategories
4
1
grocers
15
$9.85
price per item
19.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Orchard▭ Taylors Of Harrogate
Distribution · 30% of score4·63
W
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Orchard
no top category Taylors Of Harrogate doesn’t also play in.
only Taylors Of Harrogate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Orchard · 0
no exclusive doors — everywhere Wild Orchard is, Taylors Of Harrogate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Orchard · Taylors Of Harrogate