Wilton at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Wilton is a brand specializing in baking supplies and kits, known for its creative and high-quality products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 2 stores.
Lead with Rainbow Star Mini Sprinkles in Sprinkles.
Pacific Market stocks sprinkles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is sprinkles: Pacific Market stocks only 6 there, so Wilton Rainbow Star Mini Sprinkles stands out rather than blending in.
Pacific Market merchandises 1 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin sprinkles shelf as a point of difference.
The full runway · across 2 stores
Every category Wilton plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
What to bring to expand
Wilton’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
