Reading the shelf…
World Market is World Market's own private-label line · 138 products across 27 categories, sold in its own stores. Its biggest footprint is coffee, at 2% of the shelf. A mid-tier presence · Brand Power 50/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
Store brand. World Market is exclusive to World Market by design, so Distribution · and therefore Brand Power · reads low next to national brands. Judge it against other store brands, not the shelf leaders.
exclusive to World Market. store brands sell in one chain by design, which caps this.
138 products in the catalog. how deep the product line is (saturating).
each bar is the % of that category's SKUs that are World Market (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as World Market · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
every World Market product in stock, cheapest first.








































2 storefronts across 1 grocer carry it · tap a pin to open the store.
spans 27 categories. how many categories the brand plays in (saturating).
~4% average share on the shelves it competes on. how dominant it is where it shows up.
$12.04 average price. where it sits on price · context, not scored into Brand Power.