World Market vs Starbucks · Bay Area shelf head-to-head
World Market and Starbucks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starbucks carries more Brand PowerStarbucks is in more Bay Area grocers
World Market
Starbucks
51
brand power
58
138
products
139
27
categories
11
1
grocers
13
$12.04
avg price
$15.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ World Market▭ Starbucks
Distribution · 30% of score4·54
W
exclusive to World Market·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only World Market
only Starbucks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only World Market · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: World Market · Starbucks