Yasso at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Yasso is a brand specializing in frozen Greek yogurt desserts, offering a healthier alternative to traditional ice cream with more protein and fewer calories.
It’s already on the shelf here, with 5 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 1 new door to enter.
Lead with Frozen Greek Yogurt Bars Chocolate Chip Cookie Dough in Frozen Yogurt.
United Markets stocks frozen yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
The more differentiated opening is frozen yogurt: United Markets stocks only 6 there, so Yasso Frozen Greek Yogurt Bars Chocolate Chip Cookie Dough stands out rather than blending in.
United Markets merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
an established national brand with proven demand.
enters a thin frozen yogurt shelf as a point of difference.
The full runway
Every category Yasso plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 23 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in frozen yogurt. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Yasso (orange) sits in line with the shelf.
What to bring to expand
Yasso’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
