zuke's
Zuke's is a natural dog treat brand founded in 1995 in Durango, Colorado, focusing on nutrient-rich products made from high-quality meats, fruits, and vegetables. The brand avoids corn, wheat, soy, and artificial additives, ensuring a wholesome treat for dogs.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Zuke's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Zuke's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Zuke's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Zuke's product in stock, cheapest first.
Sold at
Find Zuke's online
Where to find Zuke's · Bay Area
14 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Zuke's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Zuke's Zuke’s Mini Naturals Chicken Recipe Pet Treats for Dogs · its most-distributed SKU (3 doors) in Dog Treats, the biggest opening. The closest open door is Fairfax Market · 3 rivals already on that shelf.