Zuke's vs Greenies · Bay Area shelf head-to-head
Zuke's and Greenies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Greenies carries more Brand PowerZuke's is in more Bay Area grocersGreenies fields the deeper lineupGreenies sits further up the premium end
Zuke's
Greenies
21
brand power
27
6
products
11
1
categories
1
4
grocers
3
17.2¢
price per oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Zuke's▭ Greenies
Distribution · 30% of score17·13
Z
G
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zuke's
no top category Greenies doesn’t also play in.
only Greenies
no top category Zuke's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Zuke's · 2
only Greenies · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Zuke's · Greenies
