Which all purpose cleaners brand owns the most shelf in San Francisco?

mrs. meyer's clean day, with 20% of the shelf across 9 brands total.

How is the all purpose cleaners shelf positioned in San Francisco?

20% of products lead with "Dairy-Free", followed by Seed-Oil-Free (20%). Store brands hold 0% of the shelf.

Is there whitespace for a new all purpose cleaners brand in San Francisco?

Contested — opportunity scores 60/100 across 9 brands and 3 grocers.

aislewho's winning the shelf

all markets›Cleaners›All Purpose Cleaners

San Francisco · 3 grocers · Contested

the all purpose cleaners aisle

San Francisco's all purpose cleaners aisle is a fragmented shelf spread across many brands: 15 products from 9 brands across 3 grocers. mrs. meyer's clean day owns the most shelf — 20% of SKUs, ahead of bon ami. The shelf leans dairy-free — 20% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

products

brands

$7.78

avg price

$3.29–$15.32

typical range

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Who owns the shelf

brands by share of the all purpose cleaners shelf.

mrs. meyer's clean day

20% of shelf3 SKUs

20% of shelf3 SKUs

13% of shelf2 SKUs

13% of shelf2 SKUs

7% of shelf1 SKU

7% of shelf1 SKU

7% of shelf1 SKU

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free

20%

Seed-Oil-Free

20%

Vegan

20%

Gluten-Free

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per fl oz (sizes vary)4 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

med

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →