San Francisco · 1 grocers · Niche
the digestive health aisle
San Francisco's digestive health aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. traditional medicinals owns the most shelf — 50% of SKUs, ahead of tums. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 66/100).
2
products
2
brands
$10.59
avg price
$7.79–$13.39
typical range
Zoom in
this aisle breaks into 2 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the digestive health shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
50%
Market structure
11
lowBrand competition
how many brands compete
26
lowVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.