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San Francisco · 3 grocers · Niche

the golden beets aisle

San Francisco's golden beets aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 3 grocers. cal-organic owns the most shelf — 75% of SKUs. The shelf leans organic — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 43/100).

4
products
1
brands
$0.91
avg price
$0.59–$1.76
typical range

More in Beets

Who owns the shelf

brands by share of the golden beets shelf.

cal-organic
75% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
25%

Market structure

5
low
Brand competition
how many brands compete
8
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
43
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →