San Francisco · 1 grocers · Niche
the other multivitamins aisle
San Francisco's other multivitamins aisle is a niche shelf with only a handful of brands: 2 products from 2 brands across 1 grocer. enerc owns the most shelf — 50% of SKUs, ahead of pressed. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 50/100).
2
products
2
brands
$2.69
avg price
$0.89–$4.49
typical range
Who owns the shelf
brands by share of the other multivitamins shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
50
medTop-brand grip
how much a few brands dominate
50
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.