all marketsPain Relief
San Francisco · 2 grocers · Leader-led

the pain relief aisle

San Francisco's pain relief aisle is a competitive shelf with clear leaders: 11 products from 5 brands across 2 grocers. advil owns the most shelf — 55% of SKUs, ahead of tiger balm. The shelf leans dairy-free — 9% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 67/100).

11
products
5
brands
$13.10
avg price
$9.99–$20.40
typical range

Zoom in

this aisle breaks into 3 sub-categories — open one for its own shelf report.

Who owns the shelf

brands by share of the pain relief shelf.

aadvil
55% of shelf6 SKUs
ttiger balm
18% of shelf2 SKUs
hhyland's
9% of shelf1 SKU
mmidol
9% of shelf1 SKU
ttylenol
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
9%
Gluten-Free
9%
Seed-Oil-Free
9%
Vegan
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/ct
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
62
med
Variety of offers
how differentiated the shelf is
36
med
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →