San Francisco · 3 grocers · Niche
the stone fruit aisle
San Francisco's stone fruit aisle is a niche shelf with only a handful of brands: 26 products from 2 brands across 3 grocers. The shelf leans vegan — 54% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 5/100).
26
products
2
brands
$2.67
avg price
$1.41–$5.01
typical range
Zoom in
this aisle breaks into 5 sub-categories — open one for its own shelf report.
Who owns the shelf
brands by share of the stone fruit shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
54%
Gluten-Free
54%
Minimally Processed
54%
Dairy-Free
54%
Vegetarian
54%
Organic
31%
Seed-Oil-Free
4%
Market structure
11
lowBrand competition
how many brands compete
17
lowVariety of offers
how differentiated the shelf is
0
lowTop-brand grip
how much a few brands dominate
5
lowLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.