Which supplements brand owns the most shelf in San Francisco?

truvani, with 15% of the shelf across 15 brands total.

How is the supplements shelf positioned in San Francisco?

38% of products lead with "Plant-Based", followed by Vegan (38%). Store brands hold 0% of the shelf.

Is there whitespace for a new supplements brand in San Francisco?

Contested — opportunity scores 54/100 across 15 brands and 3 grocers.

aislewho's winning the shelf

all markets›Supplements

San Francisco · 3 grocers · Contested

the supplements aisle

San Francisco's supplements aisle is a fragmented shelf spread across many brands: 26 products from 15 brands across 3 grocers. truvani owns the most shelf — 15% of SKUs, ahead of orgain. The shelf leans plant-based — 38% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 54/100).

products

brands

$27.44

avg price

$2.79–$66.11

typical range

Zoom in

this aisle breaks into 8 sub-categories — open one for its own shelf report.

Protein Powders and Supplements · 11 Sleep Supplements · 3 Collagen Supplements · 2 Pre-Workout Supplements · 2 Oregano Supplement · 1 Apple Cider Vinegar Supplements · 1 Charcoal Supplements · 1 Antioxidants · 1

Who owns the shelf

brands by share of the supplements shelf.

ttruvani

15% of shelf4 SKUs

oorgain

12% of shelf3 SKUs

vvital proteins

12% of shelf3 SKUs

sseattle gummy company

8% of shelf2 SKUs

8% of shelf2 SKUs

8% of shelf2 SKUs

4% of shelf1 SKU

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based

38%

Vegan

38%

Low sugar

12%

Dairy-Free

12%

Gluten-Free

12%

Not vegan

Seed-Oil-Free

High-Protein

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →