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San Francisco · 1 grocers · Niche

the vitamin c supplements aisle

San Francisco's vitamin c supplements aisle is a niche shelf with only a handful of brands: 9 products from 3 brands across 1 grocer. ener-c owns the most shelf — 67% of SKUs, ahead of enerc. The shelf leans plant-based — 11% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).

9
products
3
brands
$11.50
avg price
$0.89–$21.09
typical range

More in Vitamins

Who owns the shelf

brands by share of the vitamin c supplements shelf.

eener-c
67% of shelf6 SKUs
eenerc
22% of shelf2 SKUs
ssolgar
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
11%
Vegan
11%

Market structure

15
low
Brand competition
how many brands compete
56
med
Variety of offers
how differentiated the shelf is
51
med
Top-brand grip
how much a few brands dominate
61
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →