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San Francisco · 2 grocers · Niche

the zinc supplements aisle

San Francisco's zinc supplements aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 2 grocers. nature's way owns the most shelf — 50% of SKUs, ahead of quantum health. The shelf leans gluten-free — 25% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 62/100).

4
products
2
brands
$6.62
avg price
$5.49–$7.69
typical range

More in Vitamins & Supplements

Who owns the shelf

brands by share of the zinc supplements shelf.

nnature's way
50% of shelf2 SKUs
qquantum health
50% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
25%
Plant-Based
25%
Vegan
25%

Market structure

11
low
Brand competition
how many brands compete
26
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
62
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →