100 Grand vs Crunch · Bay Area shelf head-to-head
100 Grand and Crunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crunch carries more Brand PowerCrunch is in more Bay Area grocers
100 Grand
Crunch
10
brand power
24
3
products
5
2
categories
3
5
grocers
9
$4.59
avg price
$4.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 100 Grand▭ Crunch
Distribution · 30% of score21·38
1
C
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 100 Grand
no top category Crunch doesn’t also play in.
only Crunch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only 100 Grand · 0
no exclusive doors — everywhere 100 Grand is, Crunch is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 100 Grand · Crunch
