12 Tides vs Gimme · Bay Area shelf head-to-head
12 Tides and Gimme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme carries more Brand PowerGimme is in more Bay Area grocersGimme fields the deeper lineup
12 Tides
Gimme
0
brand power
57
3
products
29
1
categories
4
1
grocers
20
$5.49
avg price
$4.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 12 Tides▭ Gimme
Distribution · 30% of score4·83
1
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 12 Tides
no top category Gimme doesn’t also play in.
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 12 Tides · 0
no exclusive doors — everywhere 12 Tides is, Gimme is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 12 Tides · Gimme