2nd Shift Brewing vs Poppi · Bay Area shelf head-to-head
2nd Shift Brewing and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
2nd Shift Brewing
Poppi
13
brand power
60
4
products
54
1
categories
2
1
grocers
19
-
avg price
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 2nd Shift Brewing▭ Poppi
Distribution · 30% of score4·79
2
carried in 1 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 2nd Shift Brewing
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 2nd Shift Brewing · 0
no exclusive doors — everywhere 2nd Shift Brewing is, Poppi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 2nd Shift Brewing · Poppi