3 Musketeers vs M&m's · Bay Area shelf head-to-head
3 Musketeers and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineup
3 Musketeers
M&m's
19
brand power
46
3
products
48
1
categories
2
10
grocers
13
$1.08
price per fl oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 3 Musketeers▭ M&m's
Distribution · 30% of score42·54
3
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 3 Musketeers
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 3 Musketeers · 1
only M&m's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 3 Musketeers · M&m's
