5 vs Mentos · Bay Area shelf head-to-head
5 and Mentos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mentos carries more Brand PowerMentos is in more Bay Area grocersMentos fields the deeper lineup
5
Mentos
12
brand power
35
2
products
17
1
categories
2
1
subcategories
3
2
grocers
9
$2.89
avg price
$3.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 5▭ Mentos
Distribution · 30% of score8·38
5
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 5
no top category Mentos doesn’t also play in.
only Mentos
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 5 · 0
no exclusive doors — everywhere 5 is, Mentos is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 5 · Mentos
