5 vs Pür · Bay Area shelf head-to-head
5 and Pür, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pür carries more Brand PowerPür is in more Bay Area grocersPür fields the deeper lineup
5
Pür
12
brand power
42
2
products
13
1
categories
2
2
grocers
13
$2.89
avg price
$3.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ 5▭ Pür
Distribution · 30% of score8·54
5
P
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only 5
no top category Pür doesn’t also play in.
only Pür
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only 5 · 0
no exclusive doors — everywhere 5 is, Pür is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: 5 · Pür
